A major shift is happening in the rewards game for Canadians! Say goodbye to Air Miles and hello to an exciting new program, Blue Rewards!
BMO Financial Group has announced a transition that will revolutionize the way Canadians earn and redeem rewards. With a promise of flexibility, benefits, and an enhanced digital experience, Blue Rewards aims to bring a seamless loyalty journey to millions of members.
But here's where it gets controversial... While BMO assures a smooth transition, some collectors might feel a pinch with the ending of the Air Miles-Shell Canada partnership. Will this impact the value of their points?
Let's dive into the details and uncover what Blue Rewards has in store for us!
The Blue Rewards Experience:
- A simple, unified reward point system called Blue Points.
- An innovative travel redemption platform, powered by Expedia Group, for flights, hotels, and car rentals.
- Over 400 brands to earn rewards from, including Fairmont Hotels and Porter Airlines.
- The ability to earn points at grocery retailers and wholesale clubs across Canada through receipt scanning.
- Enhanced accelerators and benefits for BMO Blue Rewards credit cardholders, with the potential for dream vacations!
And this is the part most people miss... BMO Chequing Account holders can opt in to earn Blue Points on everyday purchases like gas, groceries, and EV charging.
The new program will be accessible through a dedicated Blue Rewards app, seamlessly integrated with BMO's mobile banking app and online banking platform.
What About My Air Miles?
Air Miles collectors can breathe easy. BMO assures that their points will be automatically converted to Blue Points at an equivalent value in summer 2026. No action is required from collectors, and they can continue using their Air Miles cards until then.
For BMO Air Miles credit and debit cardholders, it's business as usual until further notice.
How to Get Started with Blue Rewards:
- Keep an eye out for the official launch this summer.
- Explore the new Blue Rewards app and its features.
- If you're keen on the Blue Rewards credit card, apply on the pre-launch waitlist for a chance to win 1 million Blue Points and an exclusive welcome offer.
For more insights into this transition, visit What is Blue Rewards?
So, what do you think about this new rewards program? Is it a step in the right direction, or are there aspects that could be improved? Share your thoughts in the comments below!
