Marijana Simunovic, Co-Founder and Managing Director of Weave, offers a captivating insight into her career in advertising. Her journey began with a simple realization: creativity could be a career. This epiphany, sparked by a chance work experience at an ad agency, set her on a path fueled by her passion for art, English, reading, and creative writing. The intersection of these interests with the dynamic world of advertising was her calling.
One of her proudest achievements is the Tooheys rebrand for Lion. Respecting the brand's iconic status while infusing it with clarity and confidence for the future was a challenging yet rewarding endeavor. The project exemplified a collaborative process, with a great client, team, and approach, resulting in a successful outcome.
Simunovic's current challenge revolves around delivering quality, commercially sustainable work. With shrinking budgets and rising expectations, she navigates the delicate balance between creative excellence and financial viability. Her focus is on shaping the future of businesses like Weave, ensuring the preservation of quality, people's well-being, and adaptability over the next 1-3 years.
A recent professional revelation for Simunovic is the importance of letting go. Whether it's possessions, ideas, relationships, or projects, she embraces the idea that holding onto what isn't right creates space for what might be. This philosophy extends to her wardrobe, where she's currently being ruthless, and to her business decisions, where she's learning to adapt and evolve.
The song 'Dog Days Are Over' by Florence + The Machine resonates with Simunovic's career trajectory. It symbolizes her journey of running towards bigger opportunities, embracing growth, and learning to take up more space. Her career has been a journey of self-discovery, instinct, and adaptability, mirroring the song's themes of transformation and ambition.
In conclusion, Marijana Simunovic's story is a testament to the power of creativity, adaptability, and self-belief in the advertising industry. Her insights offer a glimpse into the challenges and rewards of a career driven by passion and a commitment to excellence.
